Used Car Sales Surge in March

The March 2025 edition of the Automotive Insights Report (AIR), powered by data from AutoGrab, reveals a robust 14.8 per cent increase in used car sales, with 200,566 vehicles changing hands nationally. This comes even as total active listings declined by 4.7 per cent, reflecting tightening supply across most states.

“This month’s results show the resilience of the used car market. Sales rose for the third consecutive month and there was a noticeable drop in listings this month, suggesting dealers and private sellers moved vehicles more quickly and efficiently,” said AADA CEO James Voortman.

“March also marked a noticeable shift in buyer behaviour, with the average days to sell climbing to 51.3 days which is the highest figure since November 2023,” he said.

“It’s a modest increase, but in the context of falling listings, it suggests buyers are having to search longer or be more selective, particularly in tighter segments,” said Mr Voortman.

Most states recorded sales gains, with the ACT (24.6 per cent), NSW (19.3 per cent), and VIC (17.0 per cent) leading the charge.

As usual, utes and Japanese nameplates dominated. The Ford Ranger retained its place as Australia’s top-selling used car for the 19th month in a row, and Toyota held five of the top ten spots. The Suzuki Jimny continued its remarkable run in retained value, hitting an impressive 114 per cent.

Highlights from the AIR for March 2025:

  • 200,566 used cars sold nationally – a 14.8 per cent increase from February.
  • Total listings fell 4.7 per cent, with declines in six out of eight states and territories.
  • EV sales rose 11.6 per cent, despite a 3.5 per cent drop in listings.
  • Average days to sell increased to 51.3 days.
  • The Suzuki Jimny led in retained value at 114 per cent.
  • Ford Ranger and Toyota Hilux were again the top-selling models.

 

CEO Report – April 2025

Picture of James Voortman

James Voortman

As Australia heads to the polls on 3 May, the AADA continues to advocate on behalf of our members to the major parties on pertinent issues. This advocacy resulted recently in the announcement from the Albanese Labor Government for new car and truck dealers. On 18 March, the Small Business Minister Julie Collins announced important changes which will benefit every dealer across Australia.

In short, the Federal Government committed to four things:

  1. Protecting all dealers from unfair contract terms (UCTs).
  2. Protecting all dealers from unfair trading practices (UTPs).
  3. Additional funding to the ACCC to enforce Franchising laws.
  4. Prioritising work for compliance with the NVES at the point of sale, rather than the point of import.

These measures will go some way to addressing the power imbalance which exists between dealers and OEMs. And these protections couldn’t come quick enough given the major changes reverberating across the global automotive industry.

The AADA continues to advocate for bipartisan support for these reforms, and they remain subject to consultation before eventual legislation. Nevertheless, we should not play down the magnitude of these changes.

Currently dealers with less than 100 employees are eligible for unfair contract terms protections. With this latest announcement, unfair contract terms will essentially be illegal for ALL franchise agreements. Without going into the finer details of what constitutes an UCT, it’s safe to say that historically Dealer Agreements have been littered with such terms. Dealers and their Dealer Councils will now be in a much better position to negotiate these terms out and achieve fairer agreements in the process.

Perhaps the most important part of the announcement was that all franchisees will benefit from new unfair trading practices prohibition. While it remains to be seen how UTPs will be defined under the law, we saw hints in the recent consultation process that one of the objectives would be that UTPs would require a lower burden of proof than the established concept of unconscionable conduct. The high bar to proving unconscionable conduct has recently been demonstrated in the dealer legal actions against Mercedes-Benz and Honda. Were UTP protections available to dealers in those actions, the outcomes may well have been very different. The other benefit of a UTP regime may well be that it empowers the ACCC to take action, where in the past it may have balked at the difficulty in proving unconscionable conduct.

Finally, the Government’s commitment to fast-track work on the point of compliance issue is testament to the work the AADA has done on this topic from the moment details of the NVES were revealed more than a year ago. If this change is not made, some OEMs will abuse the system and shift the risk onto their dealers, by leaving them with difficult to move stock. Moving compliance to the point of sale will ensure that OEMs account for realities in the marketplace. Simply put, the purpose of the NVES should be for more fuel-efficient cars to end up in the hands of consumers rather than sitting unsold in dealerships throughout Australia.

In summary, there are still processes to go through before we see these reforms realised. But the Government has made a crystal-clear commitment and there is no doubt that dealers will be better protected from some of the worst behaviours in our industry. These changes have come about because of the AADA, which has been empowered by the strong support and activity from our dealer members. There is no doubting the importance of dealers as contributors to our economy and to communities across Australia. They are businesses worthy of protection and our Government agrees.

In recent news, on Thursday President Donald Trump unveiled a 10% minimum tariff on most goods imported to the United States, with around 60 US trade partners subject to higher rates. This follows the announcement made on 26 March 2025 that imports of vehicles and auto parts into the US will be subject to a 25 per cent tariff.

While Australia has a Free Trade Agreement with the US, and as such, there is no tariff on US-produced cars which are imported and sold in Australia, deeply interconnected global supply chains mean that impacts on costs of manufacturing and distribution can be felt across the globe.

The AADA notes the significance of this announcement for global supply chain relationships and is monitoring any consequences for Australian franchised new car dealers.

New Vehicle Sales March 2025

Australia’s new vehicle market saw 111,617 vehicles sold in March 2025, contributing to a year-to-date total of 295,952, a 2.82 per cent decrease compared to the same period last year.

Toyota leads the market with 57,797 units sold, securing a 19.53 per cent market share. The Toyota RAV4 remains the best-selling model so far in 2025, with 13,802 sales. A notable mention for March is the BYD Shark 6 which made 2,810 deliveries and came in 6th place for the month.

SUVs continued to dominate, accounting for 60 per cent of total sales for the year. During March, traditional hybrids and plug-in hybrids saw increases of 22 per cent and 380 per cent respectively. The PHEV popularity can be put down to the FBT exemption wrapping up at the end of March, with buyers taking delivery of those vehicles before they are no longer eligible. 

The AADA has assessed VFACTs and EVC Top 10 Makes & Models YTD, ranking them by volume. The AADA has also analysed new vehicle sales figures by state for the month of March, as well as fuel types and market segments.

AADA & CCS Cyber Security Factsheets

Following the successful Cyber Smart Dealers program in 2024, and as part of our collaboration with Cultural Cyber Security, we’ve developed six fact sheets and resources to support our members in navigating cybersecurity challenges. These materials distil key insights from the program, offering practical guidance on protecting dealerships from cyber threats, strengthening digital security, and ensuring compliance with industry best practices.

Building on the discussions and expert advice shared throughout the series, topics covered include:

  • Cyber Security Hygiene
  • Email Compromise
  • Identity Crime
  • Social Engineering
  • Password Management
  • Phishing

AADA Lands at Essendon Fields

AADA’ s member tour continued in April and it was standing room only at Essendon Fields in Victoria  where over 40 representatives from 17 member dealerships heard from James Voortman, Brian Savage and Michael McKenna on all things connected with the 2025 Federal Election, the New Vehicle Efficiency Standard, Franchise Code, Tax Reform, the ACL and a host of other issues.

AADA thanks Essendon Fields HQ’s Nadia Salajic, Brendan Pihan and Kathy Craig as well as Essendon Hyundai DP James Sounas and Autoleague’s Narin Niyazi for their contributions to the running of the successful event.

QLD Regional Dealer Roadshow

AADA and MTAQ are delighted to host the Queensland Regional Dealer Roadshow – a key initiative under our recent partnership aimed at strengthening dealer representation at both the state and national levels. Read more about our collaboration here.

This roadshow is your opportunity to shape the policy agenda by highlighting the critical dealer-facing issues that matter most to Queensland’s regional dealerships.

Why attend?

The roadshow provides a unique platform for franchise dealers to engage directly with the industry bodies that advocate on their behalf both federally and in Queensland.

Who will be there?

The events will be facilitated by MTAQ CEO Rod Camm and AADA CEO James Voortman, who will provide key updates on pressing industry issues, including:

  • State Motor Vehicle Duty and reforms sought for Queensland dealers
  • Skills development and jobs programs
  • Licensing of salespeople
  • Queensland’s Industrial Relations landscape
  • Dealer concerns under Australian Consumer Law
  • New Vehicle Efficiency Standard, EV transition and what it means for regional Queensland
  • Challenges with DMS and online classifieds providers
  • Franchise Code update
  • The 2025 Federal Election
  • Re-invigoration of the AADA Queensland Committee.

Other locations

Other major Queensland regional centres such as Rockhampton, Gladstone, Mackay, Mt Isa and Kingaroy will have dates and venues announced at some stage in mid-May 2025.

Who should attend the AADA-MTAQ Regional Dealer Roadshow?

Ideally your dealership should be represented by the Dealer Principal/ General Manager, Service Manager, CFO or other senior dealership staff.

How to register?

Secure your spot by completing the registration form below.

AADA Webinar – Understanding the Latest Industry Reforms

Following our recent media release on the Federal Government’s commitment to banning unfair trading practices and the use of unfair contract terms, we invite all members and industry partners to join an exclusive AADA webinar to gain further insights.

Date: Friday 28 March 2025
Time: 12:30pm – 1:30pm AEDT
Location: Microsoft Teams
Register:https://bit.ly/4hA6wbK

This session will feature the AADA team, who will break down the key details of the announcement, what it means for Dealers, and provide a federal budget briefing covering critical industry developments.

We will also discuss the Government’s commitment to shifting the NVES point of compliance to the point of sale and what this means moving forward. Members will have the opportunity to ask questions throughout the session.

Holden Dealers Handed Devastating Judgment in Supreme Court

The Australian Automotive Dealer Association (AADA) has expressed disappointment with the decision handed down in the Supreme Court of Victoria today which found that General Motors did not breach its agreement with Holden Dealers by failing to supply them with vehicles.

The case was brought forward by a group of Dealers who did not accept GM’s controversial compensation offer at the time the Detroit-based company killed off the Holden brand in Australia. The Dealers are now considering their options.

“Today will come as a massive blow to those Dealers who have gone through the exhausting and emotional process of taking on a giant multinational car company,” said AADA CEO James Voortman.

“The legal argument successfully put forward by GM that they had no obligation under the Dealer Agreement to supply cars to their retailers is incredibly disappointing and sets a dangerous precedent for the automotive industry,” he said.

“These Dealers upheld their end of the bargain. They invested in facilities, employed staff and dedicated their talents to selling Holden vehicles in the communities in which they operate because they were led to believe that the Holden brand was set to stay in Australia for the long haul.”

This is just another unedifying chapter in the story of how GM killed off one of Australia’s most iconic brands and harmed its 200 Dealers in the process.

“The way in which Holden pressured its Dealers into accepting compensation offers resulted in rebukes by Commonwealth Ministers, a censure by the Australian Parliament and criticism from the competition watchdog,” said Mr Voortman.

“This highlights the importance of the franchising protections announced by the Government earlier this week and it is critical that we achieve bi-partisan support and enact these measures as soon as possible.”

“There also needs to be a conversation about how franchisees access justice. Large companies are only too happy go through a court process which is costly and can takes years to get an outcome,” he said.

Government Responds to AADA Call to Protect Australian Automotive Dealers

The Australian Automotive Dealer Association (AADA) welcomes today’s Federal Government announcement to strengthen protections for new car and truck franchisees. The Government has committed to extending protections against unfair trading practices and unfair contract terms to all franchisees, including Australian new car and truck Dealers. The Government has also committed to prioritise work to ensure compliance with the New Vehicle Efficiency Standard is at the point of sale, rather than the point of import.

These reforms will go some way towards addressing the power imbalance which exists between new vehicle Dealers and the global manufacturers to which they are franchised. The AADA and its members have played an important and longstanding role in advocating for these additional protections.

The automotive industry is undergoing a period of great change, driven by a worldwide transition towards new technologies and business models. As this shift unfolds, there will be winners and losers – but these new protections will level the playing field for Dealers and allow them to make informed business decisions with greater security.

“These changes are a major step forward for Australian Dealers who are navigating the most significant transformation in automotive history,” said AADA CEO James Voortman.

“The exit of Holden from the Australian market, along with the ongoing court cases between Dealers and Honda and Mercedes-Benz, have underscored the urgent need for stronger protections. Dealers deserve fair treatment, reasonable contractual terms, and the ability to make business decisions with confidence. These reforms deliver on that need,” he said.

With the global automotive industry shifting rapidly due to electrification and the emergence of many new manufacturers to our shores, these strengthened protections come at a critical time. By establishing a fairer and more balanced framework for franchise relationships, the reforms will bolster investment in the market, secure jobs, and provide a level playing field for Australian businesses.

“The transition we are witnessing presents both challenges and opportunities,” Mr Voortman added. “Ensuring fairness in contracts and trading conditions is essential to allowing Australian Dealers to compete and thrive in a changing world.”

“The AADA also welcomes the additional funding provided to the ACCC to enforce the Code and looks forward to working with the regulator to ensure franchisees are protected through a tough cop on the beat,” he said.

The AADA commends the government for its leadership on this issue and remains committed to working alongside policymakers to ensure a strong and competitive franchising environment for all Australian businesses.

February AIR

The February 2025 edition of the Automotive Insights Report (AIR) shows a modest rebound in used car sales. Using data supplied by AutoGrab, February’s AIR saw sales rise 2.2 per cent to 174,762 units, however this came as total listings declined slightly indicating a tightening in some areas.

“While the increase in sales is a positive shift from January, the broader market remains in a state of adjustment,” said AADA CEO James Voortman.

“With supply contracting and demand still below historical levels, it remains a competitive market for sellers,” he said.

“Average days to sell a used vehicle remained stable at 48.5 days, suggesting that vehicles are still moving at a steady pace, albeit with some regional fluctuations,” said Mr Voortman.

The Suzuki Jimny continued its dominance in retained value rankings, holding the highest resale value among passenger cars and SUVs in both age brackets. With an impressive 108 per cent retained value, the Jimny has consistently outperformed larger and more expensive competitors, reflecting its strong demand in the market.

Ford Ranger retained its position as Australia’s best-selling used car, with a 2.5 per cent increase in sales. Toyota models continued to dominate the top-sellers list, with five of the top ten positions.

Highlights from the AIR for February 2025

  • 174,762 used cars were sold, an increase of 2.2 per cent from January.
  • Used vehicle supply fell by 1.8 per cent, with most states experiencing a drop in listings.
  • Sales increased in major markets, with VIC (7.0 per cent) and NSW (3.8 per cent) leading the gains.
  • Electric vehicle sales rebounded, up 11.4 per cent, though retained values remain under pressure.
  • Average days to sell a used car held steady at 48.5 days.
  • Japanese brands dominated, taking 8 of the top 10 best-selling models, with Toyota accounting for 5.