New Vehicle Sales October 2025

New vehicle sales in October 2025 recorded a 0.69 per cent increase on the same month last year, continuing a trend of steady market performance. 100,658 new vehicles were delivered across the country in October.

Year-to-date, sales reached 1,039,618, up 0.36 per cent on 2024.

Market segment data shows SUVs remain the dominant preference for Australian motorists, representing 60 per cent of total sales year-to-date. Passenger vehicles accounted for 22 per cent, with light commercials at 14 per cent and heavy commercials at 4 per cent.

Electrified vehicle uptake continues to build, supported by growing model availability and consumer interest. Hybrids account for 16 per cent of sales YTD, with 8 per cent battery electric vehicles and 4 per cent plug-in hybrids.

The top-selling brands year-to-date were led by Toyota, retaining strong leadership with 201,535 units and 19.39 per cent market share. The Ford Ranger remains Australia’s highest selling model with 46,452 sales YTD.

The AADA has assessed VFACTs and EVC Top 10 Makes & Models YTD, ranking them by volume. The AADA has also analysed new vehicle sales figures by state for the month of October, as well as fuel types and market segments.

September 2025 AIR

The Australian Automotive Dealer Association (AADA), in partnership with AutoGrab, has released the September 2025 Automotive Insights Report (AIR). The report is a national snapshot of used car sales and listings for the month of September, with 200,916 vehicles sold during the month.

AADA CEO James Voortman said price pressures in the new EV market are clearly flowing through to used cars with challenges remaining regarding vehicle depreciation.

“Used EV prices have dropped faster than the rest of the market, which isn’t surprising given the big discounts now being offered on new models,” he said.

“We’re seeing those price cuts flow through to the second-hand market, so buyers are getting better value but sellers are facing steeper depreciation.”

“Higher depreciation doesn’t just impact private owners, it flows through to trade-in values, dealer margins and fleet replacement costs, all of which shape how quickly EV adoption grows,” said Mr Voortman.

September’s results show the used car market holding steady, with total sales edging slightly lower but vehicles selling faster than at any point this year. Average days to sell fell again, indicating sustained buyer activity despite overall volumes easing.

Key insights from September include:

  • Sales ease slightly: National used car sales totalled 200,916, down 1.3 per cent month-on-month. NSW and the NT bucked the trend, recording increases in sales activity.
  • Vehicles selling faster: The average days to sell fell to 42.4 days, down from 43.9 in August – the lowest figure of 2025 so far and continuing the steady decline from March’s high of 51.3 days.
  • Dealer activity steady: Dealers accounted for 53.1 per cent of all sales and 59.8 per cent of listings, showing stable participation despite a marginal dip in total active listings to 338,090.
  • EV momentum returns: Used EV sales rose 8.9 per cent to 2,995 vehicles, reversing last month’s fall.

“The used car market continues to show resilience. Even with overall volumes softening, vehicles are turning over faster, which highlights strong underlying demand for well-priced stock. Dealers are maintaining solid inventory levels and adapting quickly to changing consumer preferences,” said Mr Voortman.

New Vehicle Sales September 2025

New vehicle sales in September were strong, with a 7 per cent increase on last year’s results at 106,891 vehicles sold. Chinese made vehicles continue to dominate the headlines, becoming the second-largest importer this month. Chinese manufactured vehicles also represent over 70 per cent of all EV sales this year, underscoring how much of Australia’s electric car uptake is being driven by China.

Other highlights include:

  • NSW led the nation with 32,957 sales, followed by VIC (28,038) and QLD (22,789).
  • Toyota remains on top, with 181,809 vehicles sold YTD and a 19.36 per cent market share.
  • Petrol vehicles continue to lead with 39 per cent of sales YTD, followed by diesel (33 per cent), hybrids (16 per cent), and BEVs (8 per cent).
  • SUVs dominate the market mix, accounting for 60 per cent of all sales YTD.

The AADA has assessed VFACTs and EVC Top 10 Makes & Models YTD, ranking them by volume. The AADA has also analysed new vehicle sales figures by state for the month of September, as well as fuel types and market segments.

AADA Dealer Academy Launching 20 October

The countdown is on and you are invited. The AADA Dealer Academy is officially launching on October 20th!

It is Australia’s first and only online training academy built for dealers, backed by dealers. Delivering a fast-growing library of practical, automotive-specific eLearning designed to lift capability, sharpen performance, and energise teams across your dealership.

Access is included in your AADA membership, so secure your place now for our October 20 launch.

What you can expect

  • Targeted courses focused on real dealership roles.
  • Bite-sized modules you can start, pause or repeat anytime, to integrate with your dealership operations and business demands.
  • A fully customisable training library, so you can choose what you need, when you need it.
  • An eLearning Subscription model for a cost-effective training option.

To find out more information and what courses we have on offer, visit the AADA Dealer Academy website.

Ready to get started?

To prepare your team for the October 20 launch, please register your details and our Academy team will be in contact to guide your team through the onboarding process to ensure everything is set for launch day.

If you have any questions, please don’t hesitate to reach out to our Academy team at info@aadadealeracademycom.au

Dealers Warn CCA Modelling Ignores Billion Dollar Cost

The Australian Automotive Dealer Association (AADA) is disappointed by yesterday’s announcement that the Climate Change Authority (CCA) modelling has ignored the cost to the 3,200 franchised new car dealers across the country.

The AADA recognises that the 2035 target is a significant step in Australia’s climate policy ambitions and our members stand ready to help transition Australian drivers to more fuel-efficient vehicles, however it is naïve to conclude that the adoption of electric vehicles will escalate significantly and contribute to our country’s emissions reduction over the next 5 years without significant cost.

The AADA is concerned that the new car retail sector is already being asked to make an enormous reduction over the next five years through the New Vehicle Efficiency Standard (NVES). In addition, any further action to try and achieve very ambitious EV targets could be detrimental to dealership businesses and their customers.

Recent independent research commissioned by the AADA from the Centre for International Economics estimates that the legislated NVES will impose dealership wide costs of between $1.1 billion and $2.1 billion over the five years. Spread across Australia’s 3,200 franchised new car dealers, that equates to hundreds of thousands of dollars (roughly between $343,000 and $656,000 per dealership), a substantial burden on Australian businesses.

“The AADA has briefed the CCA on the impact of the slowing adoption rate of electric vehicles and the costs this will impose on dealers,” states James Voortman, CEO of the AADA.

“While the AADA and our members support an ambitious and achievable emissions target, it will be our members and their 70,000 employees who will have to pay for the short-term cost of our targets over the next 5 years.”

The AADA remains committed to working constructively with government and regulators to reduce light vehicle emissions while safeguarding the long-term viability of Australian dealers and will be putting forward detailed modelling to show the real-world impact to new car dealers as part of the 2026 NVES review.

New car dealers are the face of the light vehicle transition, dealers are investing in training, infrastructure and consumer education to support low and zero emission vehicles. However, significant policy development such as the NVES requires careful implementation and ongoing assessment to support Australian businesses, maintain consumer choice and ensure regional areas aren’t left behind.

Importantly the Government must move at speed to implement their 2025 Budget commitment to ensure that Australian new car dealers are supported with strong franchising protections so that our members have the confidence to invest in new brands that consumers want to buy.

Join us at the WA Dealer Roadshow

The AADA is delighted to host a Western Australia Dealer Roadshow, giving dealers the chance to shape the association’s policy agenda by discussing the key issues that matter most to their businesses.

Why attend?

The roadshow provides a unique platform for franchise dealers to engage directly with the industry bodies that advocate on their behalf both federally and in Western Australia.

Who will be there?

The events will be facilitated by AADA CEO James Voortman, AADA Director of Industry Affairs Michael McKenna and AADA Member of Engagement Manager WA Mark Korol. They will provide key updates on pressing industry issues, including:

  • The New Vehicle Efficiency Standard
  • Australian Consumer Law and AADA’s planned root and branch review (with an emphasis on manufacturers indemnity and treatment of their dealer networks)
  • Luxury Car Tax update
  • PPSR Review
  • AADA Dealer Satisfaction Survey update
  • The transition to EVs, its impact on regional Australian dealers, and the DRIVEN Program
  • Franchise Code Reforms
  • Online classified platforms
  • AADA Dealer Academy
  • WA Public Holiday update

Who should attend the WA Dealer Roadshow?

Ideally your dealership should be represented by the Dealer Principal/ General Manager, Service Manager, CFO or other senior dealership staff.

How to register?

Secure your spot by completing the registration form below.

Dealer Download Series: Finding Clarity in the Chaos

AADA is pleased to be offering members another Dealer Download Series webinar, this time tackling dealership profit and performance insights with the team from Deloitte Motor Industry Services.

Webinar Title: Finding Clarity in the Chaos: Driving dealership performance in 2025 and beyond

Date: Tuesday 14 October 2025

Time: 11:00am-12:15pm AEDT

Presented by: Lee Peters and Andrew Moore from Deloitte

Australia’s automotive industry is facing unprecedented complexity. Beyond the headline numbers, what does the data really tell us about the health of the industry – and where the opportunities lie?

Join AADA and Deloitte’s Motor Industry Services team for an exclusive online webinar designed specifically for franchised dealers. Deloitte’s Profit Focus platform consolidates the financial and performance results of seven out of ten dealers nation-wide. This unparalleled data set gives Deloitte a unique lens into dealership performance trends and the factors driving profitability today.

In this session, Deloitte will go deeper than the surface results. They will unpack the hidden stories in the numbers, highlight the most pressing challenges for dealers, and reveal practical insights you can apply to your own business immediately. From margin pressures and operational efficiency, to changing customer expectations and the impact of industry disruption, you’ll gain clarity on what really matters right now.

Most importantly, you’ll walk away with actionable strategies to optimise your performance, strengthen your profitability, and navigate the road ahead with confidence.

This is a must-attend session for those who want to cut through the noise and focus on what drives results.

Webinars are open to all AADA dealers, their staff, and corporate members, so secure your spot today!

August 2025 AIR

The Australian Automotive Dealer Association (AADA), in partnership with AutoGrab, have released the August 2025 Automotive Insights Report (AIR), offering a national snapshot of used car sales and listings across both dealer and private transactions.

This month’s results show the market cooling slightly after July, with total sales dipping lower, however dealer inventory remaining firm, and average days to sell continuing a steady decline. The EV segment remains volatile, with sales falling in August, coinciding with a sharp drop in listings.

Key insights from August include:

  • Sales ease further: National used car sales fell to 203,480 in August, down 1.3 per cent month-on-month. VIC, TAS and ACT were the states holding strong recording slight increases in sales.
  • Days to sell continue downward trend: Average days to sell improved again, falling to 43.9 days in August from 44.6 in July. This marks the fifth consecutive monthly decline since March’s peak of 51.3 days.
  • Dealer inventory remains strong: Dealers accounted for 46.1 per cent of sales and 58.9 per cent of listings. Total active listings rose slightly to 339,932, the second-highest level of 2025.
  • EVs remain a small, volatile market: EV sales fell 9.8 per cent in August to 2,750, representing just 1.35 per cent of all used car sales. Listings of used EVs dropped sharply, showing fluctuating consumer demand even as more models enter the market.

“Used car activity has softened in line with seasonal patterns, but what’s notable is the continued reduction in average days to sell,” said AADA CEO James Voortman.

“This reflects strong consumer demand when vehicles are priced competitively. At the same time, the EV market is proving unpredictable, sales remain a very small share overall and continue to move up and down month-to-month,” he said.

“For consumers, the combination of softening values and more choice in the market means better buying opportunities. Dealers, meanwhile, will be focused on managing turnover and stock levels in a more competitive environment,” said Mr Voortman.

New Vehicle Sales August 2025

Australia’s new vehicle market recorded 103,694 sales in August, up 2.89 per cent compared to the same month in 2024. Year-to-date sales now sit at 832,068 vehicles, a 0.48 per cent decrease on the same period last year.

  • NSW led the nation with 31,488 sales, followed by VIC (28,038) and QLD (22,575).
  • Toyota remains on top, with 163,491 vehicles sold YTD and a 19.65 per cent market share.
  • Petrol vehicles continue to lead with 39 per cent of sales YTD, followed by diesel (33 per cent), hybrids (15 per cent), and BEVs (8 per cent).
  • SUVs dominate the market mix, accounting for 60 per cent of all sales YTD.

August marked a milestone for the Australian market, with four Chinese manufacturers (BYD, GWM, MG and Chery) all ranking inside the national top ten. Collectively, vehicles built in China reached 20,070 sales for the month, a surge of 67 per cent compared to August 2024.

The AADA has assessed VFACTS and the EVC Top 10 Makes & Models YTD, analysing trends across fuel types, segments, and states.

AADA Webinar

Webinar Title: What’s new and innovative in our industry?

Date: Thursday 4 September 2025

Time: 11:00am-12:15pm AEST

Presented by: Tim Burdon from Commbank, Michael Holmes from CarBee, and Stewart Bird from Autograb

Brief Description: Staying ahead of industry change means knowing what tools and technologies can give your dealership a competitive edge. AADA’s upcoming webinar will showcase fresh, innovative approaches to online classified platforms.

The session will feature:

  • CommBank – Tim Burdon will take you through an in-depth look at the CommBank Platform, how it works, and the benefits it delivers for dealers with its bold new car loan offer that is reshaping finance and insurance.
  • CarBee – Michael Holmes will share how their video-led, AI-driven platform is transforming car marketplaces. The platform is built to ease operational pressure on dealers by reducing time to sell and bringing down the cost per sale.
  • AutoGrab – Stewart Bird will explore key automotive data trends and how AutoGrab’s tools are powering marketplaces. With a focus on innovation and industry transformation, he’ll share how dealers can unlock new opportunities and be part of an industry-defining shift.

The webinar will deliver practical insights and fresh ideas that can translate directly into value for your dealership. Whether you’re in sales, marketing, finance & insurance, or looking to stay ahead of evolving digital trends, register now to stay informed.

Webinars are open to all AADA dealers, their staff, and corporate members, so secure your spot today!