In this submission, the AADA highlights some key challenges new car and truck Dealers face in navigating the balance between their obligations to consumers and constraints imposed by manufacturers when responding to consumer claims under the Australian Consumer Law. The response underscores the need for improved clarity in consumer guarantees, immediate implementation of ACCC’s market study recommendations, amendments to the Franchising Code to address the power imbalance between OEM and Dealers, and establishment of clear processes to streamline ACL claims and protect Dealers from retaliatory behaviour.