The inaugural AADA Stats Book, released in March 2022, marked a significant step in consolidating key data and insights for Australia’s franchised new car dealer network. Drawing on figures from the 2021 calendar year, the report brought together a comprehensive review of new vehicle sales, findings from the ABS Motor Vehicle Census, and a detailed breakdown of brand and dealership sales performance. This edition offered an industry-first snapshot of the broader economic and operational environment in which dealers operate.
In what would later fall under the banner of ‘DealerNomics’, this publication delivered clear and accessible statistics to help dealers, policymakers, and stakeholders understand the scale and value of Australia’s retail automotive sector. As the first publication of its kind by AADA, the 2021 edition laid the groundwork for future benchmarking and policy advocacy.