AADA & BDO 2025 Automotive Salary Survey

Employee costs account for a significant percentage of gross profit and continue to be the largest expense in any dealership. The ability to offer appropriate remuneration packages and structures is essential for dealerships to sustain a competitive advantage and achieve profitable growth.

Due to ongoing requests over the last few years, we are re-instating our unique analysis to provide exclusive data that is not readily accessible. The 2025 Salary Survey benchmarks remuneration across various departments and experience levels within Australian dealerships, providing participants with powerful insights to support employee engagement and productivity. For most businesses, and certainly dealerships, strong leaders are the difference between success and failure.

By participating in the AADA & BDO 2025 Salary Survey, your dealership will be offered full access to the report upon completion. You can see an example of a similar report from BDO UK on their website.

The attached form includes instructions on completing the survey. We note that when submitting, your name and the contents of your submitted form remain anonymous to other participants.

Taking approximately 15 minutes to complete, we recommend tasking the completion of the survey form to the appropriate staff, such as Human Resources or Payroll. To ensure data accuracy, it is recommended that all fields in the workings tab be completed, if applicable. Please note, we will accept submissions up to 14 April 2025. Dealer participation is key to the success of this survey as your feedback will drive the results to support dealers.

Submit form to: salarysurvey@bdo.com.au

DOWNLOAD SURVEY FORM