This research sought to canvas views and experiences of Australian drivers across some particular areas relating to current behaviours and future vehicle intentions, including;
- The type of vehicle they currently drive (body style, age, fuel type);
- Their willingness to purchase an electric vehicle when replacing any of their current household vehicles;
- Specific perspectives on electric and hybrid vehicles (willingness to consider, drivers/barriers of consideration and price point analysis);
- Attitudes towards EVs and the role of individuals in driving uptake.
The goal of this research was to understand the status quo of mindset and mood around EVs. While there is plenty of industry and Government talk around future policy-setting and transitioning to EVs, it’s important to gain a reliable and representative view from drivers themselves.
To do this, feedback was collected from a sample of 2,000 Australian drivers (representative by age, gender and household location across Australia). The results from this stage of research are detailed in this document.