Strategic Plan 2020-2023



To be universally recognised as the peak industry association representing the interests of Australian franchised new car Dealers, delivering world class advocacy, policy and stakeholder engagement.




The AADA will structure itself such that it is able to advocate exclusively on behalf of franchised new car Dealers. It will establish and maintain channels of communication with members across all states and territories through which it will communicate on matters of strategy and policy pertaining to Dealer welfare. The AADA will principally take direction from the AADA Board and the Australian Motor Dealer Council, both bodies that it is responsible for convening at regular intervals. The AADA will work with members and the AADA Board to ensure that it remains financially secure and appropriately resourced to fulfil its mandate.




1 Build stronger relations between OEMs and Dealers The AADA’s number one priority is mitigate the effects of the power imbalance and work collaboratively with OEMs to develop agile, sustainable and profitable partnerships.
2 Pursue an optimal regulatory regime for Dealers. Continually monitor and assess the effectiveness of the franchising reforms. Report to Government and Regulators when inadequacies are identified, and changes are needed.
3 Be proactive in identifying and creating policy responses to new and emerging issues. Monitor the rapidly changing Dealer landscape and initiate strategy to inform and prepare Dealers for change.
4 Support Dealers through the use of research, advocacy and action. Taking direction from the Board and AMDC as to relevant and important issues, AADA will conduct research, surveys and expert 3rd party studies to develop evidence based Dealer specific strategies, workplans and internal and external communications.




Member Engagement The AADA will principally take direction from the AADA Board and seek input from the Australian Motor Dealer Council and other members
Research The AADA will conduct and commission credible research to inform its advocacy priorities.
Stakeholder Relations The AADA will develop and maintain relationships with elected officials from all sides of the political divide, Regulators, Government Departments, other industry bodies, the media and likeminded international bodies.
Communications The AADA strives to develop world class internal and
external communications.


Download AADA Strategic Plan 2020-2023