In February, Australian Dealers who participated in the 2020 AADA Study Tour joined nearly 22,000 members of the automotive industry at the NADA Show 2020 in Las Vegas. They came togetherÂ for four days of education, OEM franchise meetings and the NADA Expo.
A highlight of the trip was the Dealership Tour to AutoNation GM and BMW of Las Vegas. Mark Osmers,Â Sr. Director, New Vehicle MarketingÂ for AutoNation USA gave Australian Dealers an overview of processes and initiatives that have delivered tangible outcomes in increased sales in New Cars and Service at each Dealership.
Other highlights of the AADA Study Tour included the AADA Gumtree International Relations Dinner attended by representatives of many of the world’s Dealer Associations, including an address by outgoing NADA Chairman Mr Charlie Gilchrist. In his remarks Mr Gilchrist encouraged Australian Dealers to work together in challenging times, commenting that we are much more likely to achieve exceptional outcomes as a collective than we are as individuals.
At the 2020 AADA Carsales Pentana Australia Party, 170 Australian NADA participants came togetherÂ on the final evening to share their NADA experiences and listened to a brief address by AADA CEO James Voortman about the immediate challenges for Australian Dealers.
The 2021 AADA Study Tour to the NADA Show in New Orleans will be held 21 – 24 January 2021.