Marketing

AADA News Category
27th July, 2015 · Technology 3 Reasons Why Your Dealership Needs To Be Mobile
Today’s consumers are always on the go and constantly connected with their digital devices A recent Forbes article predicts that by the end of 2015, almost half of all Google searches will come from mobile...
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27th July, 2015 · Marketing Improving Aftersales Revenue
The changing face of cars and the retail automotive industry is making it more important than ever to rethink your after-sales strategy Dealers are experiencing something approaching the ‘perfect storm’ when it comes to making...
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25th May, 2015 · Marketing 5 warning signs your dealership”s online marketing provider is taking you to the cleaners!
I spend a lot of quality time with auto dealers, and I’m often surprised at the state of their online marketing programs. Sometimes I am even downright outraged at how some online marketing providers (website...
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25th May, 2015 · Marketing Using Snap21 Boosts Online Rep
In a recent US research report titled ‘Auto Marketing: Role of Digital Media in Automotive Purchase’ over 85 percent of respondents aged 18-55 years said finding a bad review online would impact their purchase decision....
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3rd March, 2015 · Regulation False Or Misleading Extended Warranty Representations Can Land You In Hot Water
A recent court decision (and the ensuing penalties handed out) serves as a good reminder to Dealers about extended warranty compliance. The Federal Court recently found that both Fisher and Paykel Customer Services Pty Ltd...
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3rd March, 2015 · Marketing Advertise For Free With SAE-A
With the upcoming closure of vehicle manufacturing in Australia, the reduction in design and development programmes, and the increasing influence of on-line vehicle and parts purchasing, there are many challenges that the Australian automotive industry...
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