MarketingAADA News Category
25th May, 2015 · Marketing 5 warning signs your dealership”s online marketing provider is taking you to the cleaners!
I spend a lot of quality time with auto dealers, and I’m often surprised at the state of their online marketing programs. Sometimes I am even downright outraged at how some online marketing providers (website...Read more
3rd March, 2015 · Regulation False Or Misleading Extended Warranty Representations Can Land You In Hot Water
A recent court decision (and the ensuing penalties handed out) serves as a good reminder to Dealers about extended warranty compliance. The Federal Court recently found that both Fisher and Paykel Customer Services Pty Ltd...Read more
3rd March, 2015 · Marketing Advertise For Free With SAE-A
With the upcoming closure of vehicle manufacturing in Australia, the reduction in design and development programmes, and the increasing influence of on-line vehicle and parts purchasing, there are many challenges that the Australian automotive industry...Read more