AADA 2019 Convention Team Events Program Expanded

The Team Events program has now been expanded to include a Marketing Event ‘Content Sells Cars’ presented by Andrew Dalton, Director of Acquisition & Attribution at CarAdvice. He will share the results of a study that highlights the important role marketing content, such as reviews and product information, plays in attracting customers to your dealership.

These events present a rare opportunity for Dealer Principals, Marketing Managers, Advertising Agencies and Content Providers to learn from one of Australia’s leaders in the development and implementation of online content, not just for cars but for e-commerce in general.

Combined with the free Expo Open Day, it makes an unmissable afternoon and evening that is sure to enrich your staff’s knowledge and enthusiasm for the industry challenges ahead of them.