The 2021 National Automobile Dealers Association (NADA) conference took place in February, albeit via virtual delivery because of the COVID-19 pandemic. Despite this, the conference saw automotive leaders from around the world come together to discuss the current state of the retail motor industry and what we can expect in the future.
BDO UK have released their annual NADA Review, outlining lessons learnt from the conference and the actions automotive industry organisations can take to improve their performance.
One key takeaway from the conference was the need to improve the employee experience to enhance the customer experience. With customers stating experience is more important than the price when making a purchase decision, and staff turnover in the industry at an all-time high, dealers must consider their employment strategies to entice and delight their customers.
A copy of BDO’s NADA review can be downloaded at BDO’s Website.