ANCAP has partnered with the AADA to offer members the opportunity to display a ‘star’ performer on showroom floors. An element of ANCAP’s communication strategy is to provide assistance to dealerships to incorporate safety as part of the sales conversation.
The display would be managed by ANCAP and could be shared across dealerships on a rotation basis. ANCAP would support this by having one of its staff visit the dealership at the time the car is delivered / set-up to ensure sales staff are fully briefed on details of the specific test car and the ANCAP test process as a whole. The display vehicle could be dual-branded to carry the logos of both ANCAP and the vehicle brand. Accompanying marketing materials could be tri-branded to also include the logo of the respective dealership.
In recent months franchised new car dealers in Canberra and Kirrawee have taken up the opportunity of displaying a crashed vehicle in their showrooms.
ANCAP have the following vehicles available for members:
- Mazda CX-5 (four different vehicles)
- Kia Stinger
- Suzuki Swift
- LDV D90
- Hyundai Elantra
- Ford Transit
If you would like to take up this opportunity please contact AADA’s Communication Manager Sharnee Pardy at email@example.com or 0423 542 494. Please note, availability of cars and locations may vary.