The peak body representing franchised new car Dealers has commended the leading vehicle safety advocate ANCAP for extending its engagement with Dealers to regional Australia.
“We strongly support ANCAP’s initiative to display crash-tested vehicle wrecks in new car dealership showrooms, and we welcome the fact that these vehicles will now be seen in regional dealerships,” said AADA CEO David Blackhall.
“There is a higher proportion of road deaths in rural and remote areas of Australia. Regional Dealers have strong ties to their local communities and will no doubt take on the role of educating regional consumers on the emerging safety features available in new cars,” he said.
“ANCAP’s research has shown that safety is an important consideration for the overwhelming majority of new car buyers,” he said.
“ANCAP has significantly stepped up its engagement with new car Dealers with their displays and with the creation of their app, which allows sales staff in showrooms to use a mobile device to provide safety information to consumers,” said Mr Blackhall.
The Kia Stinger, on display at Clancy Motor Group in Bathurst, is the first crash-tested vehicle to take up residence in the showroom of a regional dealership.
Dealers are well placed to educate new car buyers on the benefits of safer vehicles and the AADA looks forward to working with ANCAP to continue to make safety part of the sales conversation.