About AADA

What We Do

AADA is the peak industry advocacy body exclusively representing franchised new car Dealers in Australia. There are around 1,500 new car Dealers in Australia that operate over 3,000 new vehicle outlets. Dealerships range from family-owned small businesses to larger and publicly owned businesses operating in regional Australia and capital cities across the country.

The new vehicle retailing sector employs more than 55,000 people including 4,463 apprentices, contributes over 14 million in community donations nationally,  has a total turnover/sales of almost $56 billion and generates more than $2 billion in tax revenue.


Chief Executive Officer

James Voortman

James has extensive policy and automotive advocacy experience and has worked as an advisor to a Federal Minister as well as several senior policy roles within a range of industry associations.

Chief Operating Officer

Brian Savage

Brian is a highly experienced automotive executive with an extensive background in policy development, member relationship management and industry relations having held senior positions at the VACC, and with vehicle importers. Brian is responsible for all operational matters including finance, IT and member services and is playing a key role with the Australian Motor Dealer Council.

Communications & Operations Manager

Sharnee Pardy

Sharnee is a communications professional who has worked in a number of industry associations in the communications, marketing, events and project management space. Sharnee is responsible for all internal and external communications, media, events, finance and IT.

Policy Manager

Alex Tewes

Alex is a highly experienced policy and strategy professional, having held senior advisory positions in both the Australian Public Service, and in the Federal Parliament. Alex is responsible for the development of AADA policy positions and parliamentary submissions.

Communications Officer

Claudia Fuhrmann

Claudia is a multimedia journalist who has worked for Public Relation Agencies and Broadcasting Companies with a focus on social media, video production and graphic design. Claudia is responsible for internal and external communications, branding and admin.

Member Engagement Manager WA

Mark Korol

Mark has extensive industry experience from Senior Manufacturer level to Operations as well as Dealer Principal for a large publicly listed company. Having developed and trained a significant number of Dealer Principals', Mark's knowledge of the Industry is detailed and extensive; and now provides services to the AADA in Western Australia as the WA Engagement Manager.

Automotive Code Task Force

David Blackhall

David is a highly experienced  automotive executive with a strong background in finance, corporate strategy, automotive operations and all aspects of marketing and advertising.


Vinesh George

Vinesh is an experienced commercial lawyer who has advised automotive clients for many years and who understands the unique issues in the Automotive Industry. Vinesh runs his own legal practice, V.S. George Lawyers in Sydney and acts as the AADA Company Secretary and Legal Counsel.

Board of Directors

The AADA Board is comprised of Dealers from each Australian state and territory, along with four independently elected Dealers. The AADA now has input from all sectors of the Dealer community from small rural dealerships to large metro operations, including A.P. Eagers.

  • Terry Keating (Chairman)
  • Nick Pappas
  • Nicholas Strauss
  • Richard Collins
  • Vacant
  • Peter Axiom
  • David Hayes
  • Martin Ward
    A.P. Eagers
  • Mark Woelders
  • Paul Warren
  • Graeme Stewart
  • Anthony Altomonte
  • Vacant
  • Keith Thornton
    A.P. Eagers Alternate